Adobe
Adobe Makes Bold $1.9 Billion Bet on Generative AI with Semrush Acquisition
In a significant move poised to reshape the digital marketing landscape, Adobe (NASDAQ: ADBE) has announced its definitive agreement to acquire Semrush (NYSE: SEMR), a leading brand visibility platform, in an all-cash transaction valued at approximately $1.9 billion. The strategic acquisition, unveiled on November 19, 2025, underscores Adobe'