Smartphone Market

The Ascent of Aspiration: How 'Premiumization' is Reshaping the Global Smartphone Market

Smartphone Market

The Ascent of Aspiration: How 'Premiumization' is Reshaping the Global Smartphone Market

The global smartphone market is undergoing a profound transformation, moving away from a relentless pursuit of volume towards a strategic emphasis on value. This shift, dubbed "premiumization," sees consumers increasingly gravitate towards higher-priced, feature-rich devices, fundamentally altering average selling prices (ASPs) and driving overall industry revenue growth, even

By MarketMinute