Procter & Gamble
Resilience in the Deep Freeze: How Procter & Gamble Navigates a ‘Frigid’ Consumer Landscape
The global consumer staples giant Procter & Gamble (NYSE:PG) reported its second-quarter fiscal 2026 results this week, revealing a business locked in a struggle against a macroeconomic climate that management has bluntly described as "frigid." While the company managed to maintain its top-line revenue through strategic pricing,