Nike
Nike's Aggressive "Win Now" Strategy: A Deep Dive into Its Turnaround Efforts and Market Implications
Nike (NYSE: NKE) is in the midst of an aggressive "Win Now" strategy, a multifaceted approach designed to accelerate its turnaround and reinvigorate its stock performance. As of December 2025, the athletic footwear and apparel giant is implementing significant shifts across its leadership structure, distribution channels, product innovation