ProcterAndGamble
P&G’s Premium Trap? Consumer Giant Navigates 'Frigid' Sales as Cooling Economy Tests Brand Loyalty
In a financial landscape increasingly defined by a cautious consumer base and a "cooling" macroeconomic climate, consumer staples behemoth Procter & Gamble (NYSE: PG) reported a second-quarter fiscal 2026 performance that has left investors questioning the durability of the "pricing power" strategy. On January 22, 2026,