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Viant Technology (DSP) Elevates CTV Ad Targeting with Deepened Tubi Partnership, Signaling New Era for Programmatic Advertising

Viant Technology

Viant Technology (DSP) Elevates CTV Ad Targeting with Deepened Tubi Partnership, Signaling New Era for Programmatic Advertising

In a significant move set to reshape the landscape of Connected TV (CTV) advertising, Viant Technology (NASDAQ: DSP) has announced a deepened strategic partnership with Tubi, the free ad-supported streaming service owned by Fox Corporation (NASDAQ: FOXA). Unveiled on October 2, 2025, this expanded collaboration focuses on advanced CTV ad

By MarketMinute