Ad Tech
The AI Revolution in Ad Tech: The Trade Desk's Kokai Reshapes Programmatic Advertising
The digital advertising landscape is undergoing a profound transformation, and at its forefront is The Trade Desk (NASDAQ: TTD), a global advertising technology leader, with its ambitious AI-powered media buying platform, Kokai. Launched in June 2023, Kokai represents a significant paradigm shift, promising advertisers unprecedented precision and efficiency through distributed