Interest Rates
The New Normal: How the "Higher-for-Longer" Floor is Reshaping Bank Balance Sheets and Consumer Wallets in 2026
As of January 20, 2026, the era of ultra-low interest rates feels like a distant memory, replaced by a "restrictive-but-stable" environment that has fundamentally altered the American financial landscape. While the Federal Reserve spent much of 2025 easing the benchmark rate from its 2024 peak of 5.5%