Starbucks
The Siren Sings Again: Starbucks Surges on Revenue Beat and Traffic Turnaround
In a pivotal moment for the world’s largest coffeehouse chain, Starbucks (NASDAQ: SBUX) shares surged nearly 10% on Wednesday, January 28, 2026, following the release of its fiscal first-quarter earnings. Despite a slight miss on the bottom line, investors ignored the earnings per share (EPS) shortfall, instead fixating on