Celsius Holdings
The Functional Frontier: How Celsius Holdings Redefined the Energy Market in 2025
As of January 1, 2026, the energy drink landscape has undergone a seismic shift, moving away from the high-octane, extreme-sports branding of the early 2000s toward a "Better-For-You" (BFY) functional era. At the center of this transformation is Celsius Holdings (Nasdaq: CELH), which has officially transitioned from a