Beef Checkoff
Beef Checkoff Program at 40: A Pillar of Promotion Under a Cloud of Controversy
The Beef Checkoff program, a national, producer-funded initiative designed to bolster demand for U.S. beef, is marking its 40-year milestone amidst a confluence of significant investment plans and escalating legal and ethical challenges. Established through the 1985 Farm Bill and made mandatory in 1988, the program levies a $1